Plush Yourself!
Turn yourself, your family, and your friends into the cuddliest plushies in the universe — dressed as your favorite game, movie, book, or superhero character.
What is Game Plush?
A magical place where your imagination becomes something you can hug.
Pick Your Character
Choose from thousands of beloved characters across games, movies, books, and superhero universes. Your favorites, your way.
Games · Movies · Books · SuperheroesPlush Your Whole Crew
Create plushie versions of yourself, your family, and your friends. Everyone gets to be the hero of their own story.
Family · Friends · YouComing to a Store Near You
Inspired by Build-a-Bear and Color Me Mine — a hands-on, in-store experience that brings joy and creativity to life.
In-Store Experience
The most huggable adventure is almost here.
Game Plushies are here to support your health and well-being.
"Don't forget your brush!"
Inspired by Build-a-Bear & Color Me Mine — reimagined for a new generation of dreamers.
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Sign up for early access, exclusive character reveals, and launch day surprises.